Are you a design driven company?
A design driven company is not one where everyone is a designer, ( in the traditional sense). A design driven company is human centric. It requires a particular culture to succeed; one that is curious, empathetic, open minded and collaborative and willing to take small risks early on to avoid the bigger risks later. A design driven company understands that the road to sustainable growth doesn’t rush to solutions, but instead invests wisely, working with an iterative approach, in figuring out the right problem to solve, prototyping and testing solutions.
In taking this approach, a design driven company builds better experiences on the inside of the company, for those who work for the company, so that it create better experiences on the outside, for its customers