Innovation | Service Design | Design Strategy



What it takes: A design driven company is human centric. It requires a particular culture to succeed; one that is curious, empathetic, open minded and collaborative and willing to take small risks early on, to avoid the bigger risks later.

A design driven company understands that the road to sustainable growth doesn't rush to solutions. But instead invests wisely, working with an iterative approach. In this way, they figure out the right problem to solve. And then work to prototype and testing solutions, ensuring that they are following the right path.

In taking this approach, a design driven company builds can  build better experiences both for those who work for the company and for the customers they serve. A design driven company use its understanding to innovate everything from its business model and strategy to its processes, services and products. A design driven company reduces its risk of becoming irrelevant in an increasingly competitive world and increases its chance of success.


What is your innovation objective?


Strategy | Process | Products | Services  | Customer Experience | Narrative


What are your challenges?

Understand the obstacles in reaching your goal by analyzing existing information and filling in the gaps with qualitative research, which can generate game-changing insights and reduce risk of investing in the wrong solution.


How are you uncovering needed insights?

You may already have a great deal of data, but how are you putting it to work for you? Have you added qualitative research that allows you to understand your customer's practical and emotional needs and what drives their decisions and actions?



How will you know if you are on track?

What kinds of validation do you need? What are you measuring at each stage and how does these measures align with bigger picture objectives? Understand how to set up the right KPIs and benchmarks to measure project progress and learn what needs to be modified. Plus gather evidence to gain buy-in and support.


What solution is best for you?

Evaluate your objectives and expertise with the identified needs for your area of focus. Take steps towards creating a successful solution.


How will you tell your story?

You might have a clear picture of what you want to achieve, but if you are unable to express the value of your idea in a clear and captivating way, in a manner that shares your solution's benefits, you will have less cooperation, engagement and adoption ( and sales).